2025 Agenda

Attracting and retaining skilled employees is the top challenge in the funeral profession. With a limited talent pool, high costs, and intense competition, many businesses struggle. Issues like inadequate training, lack of development, and disengaged workers make it worse. In this presentation, we’ll explore strategies to overcome the talent shortage, boost retention, and empower your workforce. From recruitment and onboarding to building a culture of growth and loyalty, you’ll gain actionable insights to transform your approach and drive long-term success. 

Technology is advancing mankind, yet it’s creating a generation that struggles to communicate beyond a keyboard. This breakdown in communication contributes to feelings of disconnection at home, work, and in life. What’s causing this disconnect, and how can we strengthen the skills to improve both personally and professionally? In this presentation, Sherrie Dunlevy explores the root of the problem, linking much of it to loneliness and grief, and shares strategies to help you feel more connected while making others feel valued, heard, and understood. 

This presentation will cover the full process of cranial reconstruction for viewing, using the real-life case of Marketta, an eight-year-old girl who tragically passed away from severe facial and head trauma. We will explore both the technical aspects of reconstruction and the importance of interpersonal dynamics between the funeral home, the trade reconstructionist, and the family. The session will focus on effective communication strategies, guiding families through the restorative process, and providing support during the initial viewing. We’ll also discuss the “child-centric” approach taken by Marketta’s parents, who sought to shape their children’s perception of death through their funeral decisions. In a spirit of generosity, they advocate sharing Marketta’s reconstruction to help other families view their loved ones, even in the most difficult circumstances. 

Discover the profound story of a funeral director couple whose lives were uprooted by a workplace psychological injury, leading to a diagnosis of Complex PTSD. This presentation will delve into their challenging journey as they navigated the complexities of both their professional and personal lives, all while striving to regain their health.

But it’s not all doom and gloom! Their story offers valuable insights into resilience and recovery. Learn how they weathered the storm and emerged with renewed hope, along with a deepened love and appreciation for the profession they hold dear.

When people hear the name of your business, what comes to mind? Unique logos? Clever taglines? Catchy jingles? In today’s market, customer loyalty is shaped by much more than these elements. Our image is defined by how we interact with existing customers and their guests, often reflecting what they say and think about us.

Join Gober as he explores essential branding considerations tailored specifically for funeral homes and cemeteries. He will examine every point of customer contact and discuss how these interactions influence both existing and potential clients.